Adherence to the SITOA Code of Ethics provides visitors to Scotland an assurance of the high level of professionalism and service offered by SITOA guides to their clients. All tour guides and operator organisation who are members of the Scottish Independent Tour Operator Association accept the principles and aims as follows:
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• SITOA guides shall always be well-presented, courteous, honest, trustworthy and dedicated.
• SITOA guides shall always safeguard his or . . .
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